Purpose: The action/advertisement is named "None of us would like to end up like this.. neither would other-than-human animals". And it consisted of four large foam plates, containing four naked activists inside, covered in plastic and with a human meat sticker on them. And the whole idea of this was to imitate the meat trays found in supermarkets. Their objective was to tell people to give the idea of becoming a vegeterian, a second thought, before saying no. As well as to make them think about how wrong is the fact that millions of animals are killed each year for food. And to show that like any other than human animals, we are also animals, and we neither would like to end up like that.
Audience: The adverstisement is mostly aimed at those that consume lots of meat, to the general public, as well as to every other person that is not aware of the fact. It tries to put the idea in peoples minds about that like any animal, we as well wouln't like to end up like that.
Genre: This ad takes the idea of convinsing and persuading, people to contribute to the fight against animal cruelty and killings, to another level. By them getting naked and wrapping themselves in plastic on top of a foam plate, they try to tell people they are being serious about this situation.
Tone: The nudity, akward, surprising, weird way they tried to deliver this message creates a serious tone. And shows how serious they are, that they decided to make this action.
You did a great job describing the purpose of the ad. You explain the purpose with great detail helping out the reading to understand the whole point of the ad. I like the way you structure your sentences and the words you used to accomplish this. However, try to narrow the choices in your audience because you gave like three different audiences that this ad is aim at. You can merge those three audiences into one single group.
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